Long before patchouli was adopted as the signature scent of hippies everywhere, the flowering herb, with its warm, woody, musky smell, was a symbol of opulence and prestige – rumour has it that King Tut was buried with gallons of patchouli oil. 

Borneo 1834 by Serge Lutens

serge lutens boreno 1883 perfume in black bottle against grey background
Borneo 1834 eau de parfum by Serge Lutens. Photography by Oskar Proctor.

Centuries later, Madonna put her own spin on the scent by infusing it into pressings of her 1989 album Like A Prayer, while in 2005, perfumer extraordinaire Serge Lutens launched iconic scent Borneo 1834, which blended patchouli with white fowers, cardamom, cacao and labdanum. 

Velvet Black Patchouli by Dolce & Gabbana

Some highly glamorous new fragrances feature this intoxicating plant as their star ingredient. Perfumer Rodrigo Flores-Roux’s latest creation for Dolce & Gabbana, Velvet Black Patchouli, blends its principle ingredient with notes of Sicilian blood orange, Venezuelan tonka beans and davana oil for a scent that is earthy with an edge of sweetness.

Dolce & Gabbana velvet black patchouli perfume in black bottle against black background
Velvet Black Patchouli eau de parfum by Dolce & GabbanaPhotography by Oskar Proctor.

To create the perfume, Flores-Roux looked back to patchouli’s past as a highly valuable fragrance that was traded between Asia and Europe. ‘Patchouli really symbolises that rich exchange of cultures,’ he says, ‘because it references a time when precious goods arrived from the East to the shores of Italy, cloaked in its mysterious scent.’

Witchy Woo by Vyrao 

Witchy Woo by Vyrao. Photography by Igor Pjoort.
Witchy Woo by Vyrao. Photography by Igor Pjoort.

Similarly, Witchy Woo by Vyrao blends patchouli with notes of orris, cinnamon, and rose to create a dark, mystifying scent. The brand, which launched last year, uses aromatherapy principals and energetically charged Herkimer diamonds to create scents that attempt to actively alter emotional states, with Witchy Woo designed to evoke courage and creativity. 

Celestial Patchouli by Sana Jardin

sana jardin perfume celestial Patcholi
Image courtesy of Browns.

Sana Jardin is an innovative perfume brand that enables female harvesters from the rural Morocco to become micro-entrepreneurs by up-cycling the waste products from perfume production. Thier Celestial Patcholi fragrance combines musky patchouli with delicate rose and smoky leather for a heady feminine scent. 

Cannabis Patchouli by Dries Van Noten

Cannabis Patchouli fragrances by Dries Van Noten

Cannabis Patchouli is one of ten new fragrances within Dries Van Noten’s new beauty line. The patchouli heavy fragrance is blended with herby notes of sage and cedar for a fresh and woody genderless perfume. ‘In Dries world, antagonistic elements are combined to create surprise,’ says Cannabis Patchouli’s perfumer Nicolas Bonneville. ‘This fragrance is like a light and dark olfactive pattern of fresh green leaves of clary sage aromatics rubbing against the woody leaves of patchouli.’

Ground by Gabar 

Gabar ground fragrance

Gabar is a new women-led fragrance brand inspired by three distinct locations in Myanmar. Their scent Ground is a rich, creamy fragrance of sandalwood, patchouli, saffron, and fig that evokes the arid plains of Myanmar’s ancient capital of Bagan. Its elegant composition is an intriguing mixture of tangy La Phet (tea leaf salad) and the soft scent of Myanmar Thanakha (traditional tree bark). 

Splendida Patchouli Tentation by Bulgari

Splendida Patchouli Tentation by Bulgari
Splendida Patchouli Tentation by BulgariPhotography by Oskar Proctor.

Meanwhile, Bulgari’s new Splendida Patchouli Tentation combines a trio of patchouli with white peach and velvety musk for a more powdery interpretation of its top note. §