Armani Silos vignettes celebrate the many styles of Armani Casa
At Fuorisalone 2022, Giorgio Armani transformed the ground floor of Armani Silos, his Milan exhibition space, into a cabinet of curiosities showcasing new pieces by Armani Casa, alongside the brand’s established classics.
Armani Casa: a multitude of styles
‘In recent years, I have focused on the essential aspects of my style lexicon,’ comments Mr Armani. ‘In design, as in fashion, I feel the need to reaffirm the founding elements that define the Armani style.’
The exhibition develops as a path through Armani’s inspirations: the 1930s and 1940s, the atmospheres and aesthetics of the Far East, China and Japan in particular, as well as travel, and nature. A central space brings to life the creative process, as a living moodboard of materials, inspirations and references.
Eight spaces tell the story of the brand through iconic furniture and textiles, accompanied by large-scale projections that bring the scenes to life. For instance, one vignette celebrates the flowing movements of water, with a seemingly abstract backdrop accompanying the furniture within, while another recreates Armani’s own study overlooking the sea.
Key pieces on display include the ‘Antoinette’ coiffeuse, with a concealed interior, the ‘Stendhal’ secretaire, the ‘Onda’ chaise longue and the ‘Olivia’ desk, preciously clad in tactile mother-of-pearl mosaic tiles. The suspended ‘Morfeo’ bed, surrounded by a gridded sea of cushions, stands elegantly within a set intended to bring to life the beauty of the range’s textiles.
‘This exhibition, devised to mark the return of the Salone del Mobile in attendance, is a way of traversing my aesthetics in its salient aspects, highlighting connections, suggestions, and references,’ says Mr Armani. ‘For the first time I am using the spaces of the Silos to create an exhibition that offers an immersive and emotional experience in the Armani Casa world.’ §