Louis Vuitton Felt Line: bags to boost your sustainable shopping credentials
For the Parisian maison’s A/W 2021 men’s show, artistic director Virgil Abloh unveiled a series of bags crafted using materials sourced through a sustainable, circular economy
The Covid-19 pandemic, to many a moment of reset and recalibration, has incentivised many shoppers to invest in clothing with a conscience. Sustainability-driven design is a key tenet of luxury conglomerate LVMH’s Life 360 plan, which highlights six lines of action, including a ‘circular approach to creativity’, which promotes reabsorbing materials into supply chains.
A recycle and reuse mindset was integral to men’s artistic director and Wallpaper* collaborator Virgil Abloh when conceiving Louis Vuitton’s A/W 2021 collection. In the cinematic show film to accompany the offering, directed by Josh Johnson, a troupe of models including musicians Mos Def and Saul Williams, strode an ambiguous setting resembling a marble-swathed airport (surely everyone’s most coveted destination right now), some carrying tactile travel and shoulder bags emblazoned with the classic LV monogram, crafted using recycled fabrics.
Louis Vuitton Felt Line: the maison’s most sustainable accessories yet?
Three designs, a ‘Keepall’, ‘Keepall XS’ and ‘Soft Trunk’, make up the Louis Vuitton Felt Line, a capsule offering of jacquard bags, crafted using organic cotton, recycled wool-based jacquard, 100 per cent recycled polyester derived from excess fabric stocks, and recycled plastic. The styles have a wondrously textured finish, and the brand’s signature logo has been crafted using tufted Lurex thread, which creates a kaleidoscopic mirage effect as the monogram appears and disappears across the silhouette. Vuitton’s A/W 2021 collection featured a tailored coat constructed using the same sustainable principles.
Bags in the Louis Vuitton Felt Line also bear a new, eco-minded emblem, designed by Abloh in celebration of the brand’s environmentally minded milestone. They join the label’s catalogue of collector’s item pieces, including artist-created and logo-manipulated styles by Takashi Murakami, Jeff Koons and, most recently Urs Fischer. Abloh’s modern motif, patched onto the styles using leather from excess stocks, is a marker of Louis Vuitton’s development policy; it is working towards manufacturing 100 per cent of its products through eco-conception by 2025. §