After successfully finishing her Bachelor's degree in International Fashion & Management at the renowned Amsterdam Fashion Institute in 2014, Britta Reineke has been working in the fashion industry for several years. 

In September 2017 she made a radical shift from the fashion branch to the automotive industry – starting with a six month internship in marketing communication for Mercedes-Benz G-Class at the headquarter in Stuttgart.  

Until October 2018 she wrote her master thesis together with the BMW Group in Munich in the field of virtual reality and marketing.

Beginning of 2019 she finished her master's degree in Multichannel Trade Management in Textile Business in cooperation with the Otto Group at the HAW Hamburg.

In August 2019 Britta launched ellectric – the first platform connecting mobility and lifestyle with a feminine view. Her intention is to modernise and revolutionise the mobility industry through a minimal and modern visual language and by creating a greater visibility for women. Join her on her ride.

Her latest campaigns, interviews, podcasts, videocasts and nominations:
Hyundai EV Literacy Series
Top 21 of 2021 Influential Women in Mobility
1.5 C Magazin
Global Changemakers
Tivoli Audio
DekaBank: Vom Investieren zum Sinnvestieren
Hanse Mondial
Die Mobilitätsbranche ist heute noch männerdomoniert


As a digital native Britta is also offering her service as a Brand and Social Media Manager as well as Consultant on a freelance basis to companies from all areas.

CV available upon request

Let's connect on LinkedIn or XING.



Founded end of 2019 by Britta Reineke, ellectric is the ultimate destination for mobility and lifestyle with a feminine view. We are a global platform for the purpose-driven community that addresses mobility from all angles. ellectric inspires, informs and empowers. Expect the unexpected.. | #weareellectric

“I am bringing the lifestyle approach from the fashion to the mobility industry. Design, lifestyle and emotions are the key driver and I am making mobility appealing and attractive.”



Britta is also offering her service as a Brand and Social Media Manager on a freelance basis to companies from all areas.

BRAND Management


Product Design

BR jewellery – a curated selection of modern jewellery that is made to last consisting of no 01 – the silver ring and no 2 – the silver bracelet. Handcrafted in Germany and made of 925 sterling silver. The unisex pieces are made to last and they will accompany you for a long time and beyond trends.  

More info


With a minimal and clean aesthetic, Britta captures the world around her with her camera. This is a selection of her work – from personal images she takes during her travels up to commercial work for brands.