First unveiled in 2020 and now extended to the larger magnum bottle format, Maison Ruinart’s second skin packaging is the result of an intensive two-year development and design process in collaboration with Italian packaging company Pusterla 1880 and paper specialist James Cropper and its moulded fibre packaging solution Colourform.
The sculptural case features a 100 per cent paper pulp envelope replicating the champagne bottle’s distinctively curved silhouette, the brand’s signature ‘R’ motif is discreetly moulded onto the case rather than ink-printed into the material, and the case’s surface is bas-relief-moulded to create a texture that recalls the maison’s chalk cellars used to age its vintages and the quarries of the surrounding Champagne region. The resulting package is elegant yet functional, and a bona fide alternative to single-use gift boxes.
